000235918 001__ 235918
000235918 005__ 20180123004318.0
000235918 037__ $$a333-2016-14601
000235918 041__ $$aen_US
000235918 245__ $$aCONSUMER PERCEPTIONS AND WILLINGNESS-TO-PAY FOR NANOTECHNOLOGY APPLICATIONS THAT ENHANCE FOOD SAFETY
000235918 260__ $$c2016
000235918 269__ $$a2016
000235918 270__ $$mmiah.tran@umass.edu$$pTran,   Van
000235918 270__ $$mayiannaka2@unl.edu$$pYiannaka,   Amalia
000235918 270__ $$mkgiannakas2@unl.edu$$pGiannakas,   Konstantinos
000235918 300__ $$a38
000235918 336__ $$aConference Paper/ Presentation
000235918 490__ $$aPaper # 9573
000235918 520__ $$aA survey instrument was developed to examine the factors that shape consumers’ risks and benefits perceptions and the effects of the provision of balanced information on consumers’ willingness-to-pay (WTP) for nano-based packaging that could improve food safety. We also examine and contrast the effect of loss and gain information framings and investigate whether the framing increased acceptance and WTP by emphasizing the enhanced attributes of nanotechnology or whether it produced, instead, anxiety that spilled over to nanotechnology. The empirical findings show that, even though consumers are willing to pay a premium for nanotechnology-based packaging that improves food safety, they discount such packaging when informed that nanotechnology is used to produce it. Preference for organic production practices, concern about foodborne bacteria, involvement with the issues outlined in the survey, work status, income, race, age, number of children, trust in the food industry and political affiliation all had a statistically significant impact on WTP. In addition, the study provides evidence of positive associations between consumers’ risk tolerance of food nanotechnology and the expected probability of buying a nanofood product as well as WTP for food nanotechnology innovations. Comparisons of consumers’ WTP for the use of nanotechnology in food packaging across information treatments reveal a statistically significant negative effect of the provision of additional information, albeit a balanced one, on consumers’ WTP. In addition, the provision of gain and loss framed information reinforces the effects of balanced information on consumers’ WTP for nano-food packaging that reduces food safety risks. However, the effect of information framings on consumers’ WTP when balanced information is also provided is not statistically significant.
000235918 542__ $$fLicense granted by Van Tran (vanthithetra@umass.edu) on 2016-05-25T19:05:22Z (GMT):

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000235918 650__ $$aFood Consumption/Nutrition/Food Safety
000235918 650__ $$aMarketing
000235918 650__ $$aResearch and Development/Tech Change/Emerging Technologies
000235918 6531_ $$aFood nanotechnology
000235918 6531_ $$aconsumer perceptions
000235918 6531_ $$awillingness-to-pay
000235918 6531_ $$ainformation framings
000235918 700__ $$aTran, Van
000235918 700__ $$aYiannaka, Amalia
000235918 700__ $$aGiannakas, Konstantinos
000235918 773__ $$d2016
000235918 8564_ $$s973192$$uhttp://ageconsearch.umn.edu/record/235918/files/Nano%20Manuscript_submitted%20to%20AAEA.pdf
000235918 887__ $$ahttp://purl.umn.edu/235918
000235918 909CO $$ooai:ageconsearch.umn.edu:235918$$pGLOBAL_SET
000235918 912__ $$nSubmitted by Van Tran (vanthithetra@umass.edu) on 2016-05-25T19:19:03Z
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000235918 912__ $$nMade available in DSpace on 2016-05-25T19:19:03Z (GMT). No. of bitstreams: 1
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  Previous issue date: 2016
000235918 982__ $$gAgricultural and Applied Economics Association>2016 Annual Meeting, July 31-August 2, Boston, Massachusetts
000235918 980__ $$a333