Who are the CSA Consumers and how to Promote CSA to more Consumers?

Data from a national online survey, in conjunction with a probit and an ordered probit formulations are utilized to investigate the impact of: i) demographic characteristics, ii) lifestyle preferences, and iii) different information outlets, on the probability that a consumer is a CSA member, or, considers joining a CSA arrangement. The results indicate that while demographic characteristics do not affect the probability that a consumer is currently a CSA member, they have a statistically significant impact on the probability that a responder will join a CSA arrangement in the future. Lifestyle preferences had a statistically significant impact on both the probability that: i) a consumer is currently a CSA member and/or ii) is considering to join a CSA in the future. From the information outlets examined only word of mouth and online sources influence the probability that a consumer will join a CSA in the future. These findings may have important implications regarding the marketing strategies employed by CSA farm managers


Issue Date:
May 25 2016
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/235872
Page range:
1-17
Total Pages:
18
JEL Codes:
Q13




 Record created 2017-04-01, last modified 2017-08-29

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