000235782 001__ 235782
000235782 005__ 20170829064441.0
000235782 037__ $$a333-2016-14347
000235782 041__ $$aen_US
000235782 245__ $$aBlue or Red? How Color Affects Consumer Information Processing in Food Choice
000235782 260__ $$c2016-05-25
000235782 269__ $$a2016-05-25
000235782 270__ $$mcaassm@ufl.edu$$pShen,   Meng
000235782 270__ $$mzfgao@ufl.edu$$pGao,   Zhifeng
000235782 300__ $$a20
000235782 336__ $$aConference Paper/ Presentation
000235782 520__ $$aColors can carry specific meaning and have an important influence on people’s feelings, thoughts and behaviors. This paper investigates the impact of blue versus red on how consumers process information in food choice. Results show color indeed influences consumer information processing and feature evaluation. Specifically, consumers spend more time and pay more attention to choice tasks in the red condition than in the blue condition. In addition, consumers are willing to pay more premium for certain feature on the red label than on the blue label.
000235782 542__ $$fLicense granted by MENG SHEN (hyshenmeng@gmail.com) on 2016-05-25T13:31:25Z (GMT):

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000235782 650__ $$aAgribusiness
000235782 650__ $$aConsumer/Household Economics
000235782 650__ $$aMarketing
000235782 6531_ $$aChoice experiment
000235782 6531_ $$aColor
000235782 6531_ $$aInformation Processing
000235782 6531_ $$aWillingness-to-pay
000235782 700__ $$aShen, Meng
000235782 700__ $$aGao, Zhifeng
000235782 773__ $$d2016
000235782 8564_ $$s637255$$uhttp://ageconsearch.umn.edu/record/235782/files/How%20Color%20Affects%20Consumer%20Information%20Processing%20in%20Food%20Choice_Meng%20Shen_.pdf
000235782 887__ $$ahttp://purl.umn.edu/235782
000235782 909CO $$ooai:ageconsearch.umn.edu:235782$$qGLOBAL_SET
000235782 912__ $$nSubmitted by MENG SHEN (hyshenmeng@gmail.com) on 2016-05-25T13:41:42Z
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  Previous issue date: 2016-05-25
000235782 982__ $$gAgricultural and Applied Economics Association>2016 Annual Meeting, July 31-August 2, Boston, Massachusetts
000235782 980__ $$a333