000235734 001__ 235734
000235734 005__ 20180123004254.0
000235734 037__ $$a333-2016-14726
000235734 041__ $$aen_US
000235734 245__ $$aCan non-alcoholic beer be a substitute for beer? Evidence from differentiated product demand model estimation using scanner data
000235734 260__ $$c2016
000235734 269__ $$a2016
000235734 300__ $$a25
000235734 336__ $$aConference Paper/ Presentation
000235734 520__ $$aNon-alcoholic (NA) beer, a beverage that tastes like beer and contains no/little alcohol, has seen growing world-wide popularity as a potential substitute of beer. To elucidate consumer demand and profitability of NA beer, this study estimated price elasticities and price-cost margins of beer and NA beer at brand level in the case of Japan, using a structural demand model of differentiated products and a purchase data scanned by 30,000 consumers. According to the empirical result, NA beer demand is responsive to prices of some regular and premium beer brands as well as NA beer brands while beer demand is not responsive to NA beer prices. This implies that (1) some consumers of regular and premium beers consider NA beer as a substitute although NA beer consumers do not recognize beer as a replacement; (2) although low-malt, new-genre (alcoholic drinks with beer-like taste), and NA beers have some common product characteristics, consumers of low-malt and new-genre beers have different preference from that of NA beer consumers; (3) unless prices of NA beer brands increase, certain amount of demand for NA beer can be expected to remain irrespective of price levels of beer brands. Price-cost margins of producing NA beer were found to be similar to those of regular and new-genre beers while price-cost margins for premium beer were small and those for low-malt beer were large.
000235734 542__ $$fLicense granted by Toru Nakajima (n.through@gmail.com) on 2016-05-25T01:58:26Z (GMT):

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000235734 650__ $$aAgribusiness
000235734 650__ $$aDemand and Price Analysis
000235734 650__ $$aIndustrial Organization
000235734 650__ $$aMarketing
000235734 6531_ $$aNon-alcoholic beer
000235734 6531_ $$aconsumer demand
000235734 6531_ $$aprice-cost margin
000235734 6531_ $$aproduct differentiation
000235734 6531_ $$athe BLP model
000235734 700__ $$aNakajima, Toru
000235734 773__ $$d2016
000235734 8564_ $$s1121775$$uhttp://ageconsearch.umn.edu/record/235734/files/AAEA2016.pdf
000235734 887__ $$ahttp://purl.umn.edu/235734
000235734 909CO $$ooai:ageconsearch.umn.edu:235734$$pGLOBAL_SET
000235734 912__ $$nSubmitted by Toru Nakajima (n.through@gmail.com) on 2016-05-25T02:05:53Z
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  Previous issue date: 2016
000235734 982__ $$gAgricultural and Applied Economics Association>2016 Annual Meeting, July 31-August 2, Boston, Massachusetts
000235734 980__ $$a333