000235549 001__ 235549
000235549 005__ 20250221175649.0
000235549 0247_ $$2doi$$a10.22004/ag.econ.235549
000235549 037__ $$a333-2016-14322
000235549 041__ $$aeng
000235549 245__ $$aConsumer Preferences and Demand for Packaging Material and Recyclability
000235549 260__ $$c2016
000235549 269__ $$a2016
000235549 270__ $$mdlortega@msu.edu$$pOrtega,   David
000235549 270__ $$mgarnache@msu.edu$$pGarnache,   Cloe
000235549 336__ $$aConference Paper/ Presentation
000235549 490__ $$a8828
000235549 520__ $$aAn increase in the amount of packaging consumed in the U.S. has put pressure on companies to take responsibility for the entire life-cycle of their product. This study uses discrete choice experiments to assess consumer willingness to pay (WTP) for packaging materials and recyclability of a beverage product. A between subject design was used to analyze the effectiveness of indirect questioning in addressing issues of social desirability bias as well as the effects of information on consumer behavior. Consumer WTP for packaging material was highest for plastic packaging, followed by glass, carton and aluminum.  Our empirical analysis reveals that indirect questioning results in WTP values for packaging recyclability that are 60% lower than those from direct questioning. We find that information from a video treatment had a significant and positive effect on consumer preferences and demand for packaging recyclability. Our results suggest that more scrutiny should be placed on studies that do not address social desirability bias when evaluating recycling behavior.
000235549 546__ $$aEnglish
000235549 650__ $$aConsumer/Household Economics
000235549 650__ $$aEnvironmental Economics and Policy
000235549 650__ $$aMarketing
000235549 650__ $$aResource/Energy Economics and Policy
000235549 6531_ $$aPackaging
000235549 6531_ $$arecycling
000235549 6531_ $$achoice experiment
000235549 6531_ $$apreference heterogeneity
000235549 700__ $$aKlaiman, Kimberly
000235549 700__ $$aOrtega, David
000235549 700__ $$aGarnache, Cloe
000235549 773__ $$d2016
000235549 8564_ $$9274b708b-9504-429a-ae25-7f59423386f9$$s338231$$uhttps://ageconsearch.umn.edu/record/235549/files/Consumer%20Preferences%20and%20Demand%20for%20Packaging%20Recyclability.pdf
000235549 887__ $$ahttp://purl.umn.edu/235549
000235549 909CO $$ooai:ageconsearch.umn.edu:235549$$pGLOBAL_SET
000235549 912__ $$nSubmitted by David Ortega (dlortega@msu.edu) on 2016-05-23T20:28:34Z
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  Previous issue date: 2016
000235549 913__ $$aLicense granted by David Ortega (dlortega@msu.edu) on 2016-05-23T20:22:18Z (GMT):

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000235549 980__ $$a333
000235549 982__ $$gAgricultural and Applied Economics Association>2016 Annual Meeting, July 31-August 2, Boston, Massachusetts