000235549 001__ 235549 000235549 005__ 20250221175649.0 000235549 0247_ $$2doi$$a10.22004/ag.econ.235549 000235549 037__ $$a333-2016-14322 000235549 041__ $$aeng 000235549 245__ $$aConsumer Preferences and Demand for Packaging Material and Recyclability 000235549 260__ $$c2016 000235549 269__ $$a2016 000235549 270__ $$mdlortega@msu.edu$$pOrtega, David 000235549 270__ $$mgarnache@msu.edu$$pGarnache, Cloe 000235549 336__ $$aConference Paper/ Presentation 000235549 490__ $$a8828 000235549 520__ $$aAn increase in the amount of packaging consumed in the U.S. has put pressure on companies to take responsibility for the entire life-cycle of their product. This study uses discrete choice experiments to assess consumer willingness to pay (WTP) for packaging materials and recyclability of a beverage product. A between subject design was used to analyze the effectiveness of indirect questioning in addressing issues of social desirability bias as well as the effects of information on consumer behavior. Consumer WTP for packaging material was highest for plastic packaging, followed by glass, carton and aluminum. Our empirical analysis reveals that indirect questioning results in WTP values for packaging recyclability that are 60% lower than those from direct questioning. We find that information from a video treatment had a significant and positive effect on consumer preferences and demand for packaging recyclability. Our results suggest that more scrutiny should be placed on studies that do not address social desirability bias when evaluating recycling behavior. 000235549 546__ $$aEnglish 000235549 650__ $$aConsumer/Household Economics 000235549 650__ $$aEnvironmental Economics and Policy 000235549 650__ $$aMarketing 000235549 650__ $$aResource/Energy Economics and Policy 000235549 6531_ $$aPackaging 000235549 6531_ $$arecycling 000235549 6531_ $$achoice experiment 000235549 6531_ $$apreference heterogeneity 000235549 700__ $$aKlaiman, Kimberly 000235549 700__ $$aOrtega, David 000235549 700__ $$aGarnache, Cloe 000235549 773__ $$d2016 000235549 8564_ $$9274b708b-9504-429a-ae25-7f59423386f9$$s338231$$uhttps://ageconsearch.umn.edu/record/235549/files/Consumer%20Preferences%20and%20Demand%20for%20Packaging%20Recyclability.pdf 000235549 887__ $$ahttp://purl.umn.edu/235549 000235549 909CO $$ooai:ageconsearch.umn.edu:235549$$pGLOBAL_SET 000235549 912__ $$nSubmitted by David Ortega (dlortega@msu.edu) on 2016-05-23T20:28:34Z No. of bitstreams: 1 Consumer Preferences and Demand for Packaging Recyclability.pdf: 338231 bytes, checksum: 9d203f7796285a6ebd510426bb4038e2 (MD5) 000235549 912__ $$nMade available in DSpace on 2016-05-23T20:28:34Z (GMT). No. of bitstreams: 1 Consumer Preferences and Demand for Packaging Recyclability.pdf: 338231 bytes, checksum: 9d203f7796285a6ebd510426bb4038e2 (MD5) Previous issue date: 2016 000235549 913__ $$aLicense granted by David Ortega (dlortega@msu.edu) on 2016-05-23T20:22:18Z (GMT): <p class="ds-paragraph"> By depositing this Content ("Content") in AgEcon Search, I agree that I am solely responsible for any consequences of uploading this Content to AgEcon Search and making it publicly available, and I represent and warrant that: I am either the sole creator and the owner of the copyrights and all other rights in the Content; or, without obtaining another’s permission, I have the right to deposit the Content in an archive such as AgEcon Search. To the extent that any portions of the Content are not my own creation, they are used with the copyright holder’s express permission or as permitted by law. Additionally, the Content does not infringe the copyrights or other intellectual property rights of another, nor does the Content violate any laws or another’s rights of privacy or publicity. The Content contains no restricted, private, confidential, or otherwise protected data or information that should not be publicly shared. I understand that AgEcon Search will do its best to provide perpetual access to my Content. In order to support these efforts, I grant the Regents of the University of Minnesota ("University"), through AgEcon Search, the following non-exclusive, irrevocable, royalty-free, world-wide rights and licenses: to access, reproduce, distribute and publicly display the Content, in whole or in part, in order to secure, preserve and make it publicly available, and to make derivative works based upon the Content in order to migrate the Content to other media or formats, or to preserve its public access. These terms do not transfer ownership of the copyright(s) in the Content. These terms only grant to the University the limited license outlined above. </p> 000235549 980__ $$a333 000235549 982__ $$gAgricultural and Applied Economics Association>2016 Annual Meeting, July 31-August 2, Boston, Massachusetts