The assurance of the ecosystem benefits continuity sets new directions as far as the changes in organization and management of agricultural households are concerned. The aim of the following paper is to present farmers’ opinions about the significance of the previously mentioned process in the adaptation of agricultural merchandise households, in Opole region, to the European model of agriculture. The article justifies the thesis that institutional surroundings of the CAP, concerning the environmental functions of agricultural households, are the cause of generalization of institutional reflexivity among its users, as well as, the cause of the increase in significance of the expert knowledge as far as decisions concerning production and transaction are concerned. Production routines leading to specialization are under continuous transformation, in order to make the ecosystems benefits decide about the quality of production and favour their local/regional differentiation.