BARRIERS TO MARKETING ACTIVITIES CONDUCTED BY THE COMMUNES IN POLAND

Over the recent years activities in the field of territorial marketing have been gaining in importance in Poland. Specially programmed marketing activities enable communes, districts or regions to obtain such necessary development factors as financial capital, human capital, tangible items and technology. Local authorities play a crucial role in this field as they are the main entities that prepare, organize, implement, coordinate and control all marketing activities in a certain place. In practice, such activities depend on many factors. The paper discusses promotion tools used by the communes of Mazovian Province and identifies barriers of marketing activities. Regardless of the level of socio-economic development of the communes, majority of the respondents indicated financial issues as barriers to marketing activities.


Variant title:
BARIERY PROWADZENIA DZIAŁAŃ MARKETINGOWYCH PRZEZ GMINY W POLSCE
Subject(s):
Issue Date:
2015-10
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/233467
Published in:
Roczniki (Annals), 2015
Number 5
Roczniki (Annals)
2015
Page range:
336-341




 Record created 2017-04-01, last modified 2017-08-29

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