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Abstract
In Hungary the less developed regions are mostly agricultural based, to help close the gap between
the developed and less developed regions every opportunity needs to be investigated. In this study the use of
agriculture as an attraction to increase tourism is investigated by examining US examples in Kentucky which
is also a state where agriculture is the main activity. In the analysis a questionnaire was used to determine
the demand towards agricultural attractions. The questionnaire was only open for college students oriented
towards agricultural sciences. The results showed that the marketing strategies of these attractions are not
efficient to attract visitors, from the investigated group, from large distanced, but do seem to be popular
among the local, nearby people.