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Abstract
The aim of the study was to learn about the consumers’ opinions about the technologies used in the
production of cereals and their relationship with the acceptance of the bread with added fibre. Computer
Assisted Computer Interviewing (CAPI) was carried out in October and November of 2013 within a group
of 1000 people aged over 18 years. The participants accepted the use of traditional cross-breeding of cereals
varieties in order to obtain seeds of greater nutritional value than the breeding using genetic modifications.
Supporters of both technologies were recruited primarily from medium-sized cities and those with vocational
education. Opponents of both technologies are mainly people from the cities of over 100 000 residents
and people with lower levels of education. The participants accepting the traditional cross-breeding and
rejecting genetic modifications lived in larger cities and represented a relatively higher education. A more
positive attitude towards the breeding using genetic modifications favoured declaring the willingness to eat
bread with added fibre.