The increase in soybean prices is caused by an imbalance between the ability to produce soybeans in the country and the increase in demand, so that scarcity of soybean is an issue in an agricultural country like Indonesia. The purpose of this study was to determine the mapping and competitiveness of soybean in East Java, as well as to find out alternative government policies to increase the fair competitiveness of soybean in East Java. Based on the results of the analysis, the recommendation on the most effective policy is the development of competitiveness of local soybean and maintaining the performance of the existing farmer groups, as well as the stabilization of local soybean prices.