Marketing Strategies as a Part of Crisis Management of Enterprises

The paper considers aspects of marketing strategy formation as a component of crisis management by an enterprise. It constructs a tree of objectives for the formation of a strategic set for crisis management by the enterprise. The algorithm of choice for marketing strategies for agricultural enterprises is developed. Finally, a methodical approach to determine efficiency of a marketing strategic set and calculate the extent of its performance for the purpose of defining measures for crisis management by the enterprise is offered.


Issue Date:
2015-12
Publication Type:
Journal Article
DOI and Other Identifiers:
ISSN 2081-6960 (Other)
PURL Identifier:
http://purl.umn.edu/230851
Published in:
Problems of World Agriculture / Problemy Rolnictwa Światowego, Volume 15, Number 30
Page range:
5-16
Total Pages:
12
Series Statement:
Zeszyty Naukowe Szkoły Głównej Gospodarstwa Wiejskiego Problemy Rolnictwa Światowego / Scientific Journal Warsaw University of Life Sciences – SGGW Problems of World Agriculture




 Record created 2017-04-01, last modified 2017-08-29

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