Marketing Strategies as a Part of Crisis Management of Enterprises

The paper considers aspects of marketing strategy formation as a component of crisis management by an enterprise. It constructs a tree of objectives for the formation of a strategic set for crisis management by the enterprise. The algorithm of choice for marketing strategies for agricultural enterprises is developed. Finally, a methodical approach to determine efficiency of a marketing strategic set and calculate the extent of its performance for the purpose of defining measures for crisis management by the enterprise is offered.

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Journal Article
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ISSN 2081-6960 (Other)
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Problems of World Agriculture / Problemy Rolnictwa Światowego, Volume 15, Number 30
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Zeszyty Naukowe Szkoły Głównej Gospodarstwa Wiejskiego Problemy Rolnictwa Światowego / Scientific Journal Warsaw University of Life Sciences – SGGW Problems of World Agriculture

 Record created 2017-04-01, last modified 2018-01-23

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