Understanding Trait Preferences of Farmers for Post-Rainy Sorghum and Pearl Millet in India--A Conjoint Analysis

A study was carried out on two important dryland crops, i.e., post-rainy season sorghum and pearl millet which are staples in Maharashtra, Karnataka, Rajasthan and Gujarat states of India. Both post-rainy (rabi) season sorghum and pearl millet are mainly grown under low rainfall regimes as they are drought tolerant and are prized for grain quality and fodder. The present study is undertaken to quantify the varietal attributes preferred by the farmers for postrainy sorghum and pearl millet using conjoint analysis technique. With this knowledge, researchers can focus on the most important features of seeds and design a variety that is most likely to gain acceptance of the target buyers. Further the utility attributes derived from the analysis are used to simulate preferences for new improved cultivars for both the crops that will identify the most preferred variety. The study would thus help in screening new improved cultivars of these crops for preferred attributes and overall preference.


Issue Date:
2015
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/229977
Published in:
Indian Journal of Agricultural Economics, Volume 70, Number 1
Number 1
Page range:
130-143
Total Pages:
14
JEL Codes:
Q16; Q33.




 Record created 2017-04-01, last modified 2017-08-28

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