A knowledge of farmers' goals provides an important basis for understanding farmers' preferences for, and choices among, various farm adjustment strategies. Such information is also valuable in estimating the acceptability to farmers of various government measures to assist rural adjustment. The goals of Queensland graziers, with and without a history of farm expansion, are compared. Different adjustment strategies are analysed in terms of the ways in which they satisfy different individual goals. A dimensional analysis of relationships among goals and adjustment strategies reveals that, for those willing to expand but without a history of expansion, income and social goals are at odds with each other. For these graziers, property expansion seemed to be the strategy most likely to meet both these goals. For graziers with a history of expansion, income goals were complementary with social goals.