FROM CONSUMER CHOICE PROCESS TO AGGREGATE ANALYSIS: MARKETING INSIGHTS FOR MODELS OF MEAT DEMAND

The presence or absence of structural change in meat demand is critical to marketing decision making. If change is present, marketing bodies need to know what underlies the change so that the most appropriate response can be identified. Marketing theory is considered as a possible source of more explicit models of demand which may lead to a better understanding of consumption patterns and structural change.


Subject(s):
Issue Date:
1992-12
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/22388
Published in:
Australian Journal of Agricultural Economics, Volume 36, Number 3
Page range:
233-248
Total Pages:
16




 Record created 2017-04-01, last modified 2017-08-24

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)