CONSUMER RESPONSE TO COUNTRY-OF-ORIGIN LABELING PROGRAM IN THE CONTEXT OF HETEROGENOUS PREFERENCES

Consumer willingness to pay for a mandatory country-of-origin labeling program is assessed. A consumer survey was conducted during 2002 in several grocery stores in Boulder, Denver, and Fort Collins, Colorado. Econometric results indicate that surveyed consumers are willing to pay an average of $184 per household annually for a mandatory country-of-origin labeling program. Respondents were also willing to pay an average of $1.53 and $0.70 per pound more for steak and hamburger labeled as "U.S. Certified Steak" and "U.S. Certified Hamburger," which is equivalent to a 38% and 58%, respectively, over the initial given price.


Issue Date:
2003
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/22129
Total Pages:
31
Series Statement:
Selected Paper




 Record created 2017-04-01, last modified 2017-10-20

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