THE DEMAND FOR NUTRITIONALLY-ENHANCED VARIETIES AND IMPLICATIONS FOR FOOD PRODUCT COMPETITION: THE CASE OF ORANGE JUICE

This study focused on consumer demand for orange juice, for both frozen concentrate and refrigerated, by major brands and nutritional enhancement. Demand for calcium-enhanced orange juice and standard orange juice were compared. Estimation involved system of demand equations and included the role of demographics.


Issue Date:
2000
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/21802
Total Pages:
23
Series Statement:
Selected Paper




 Record created 2017-04-01, last modified 2017-08-24

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