000021627 001__ 21627
000021627 005__ 20180122202055.0
000021627 037__ $$a371-2016-19316
000021627 041__ $$aen
000021627 245__ $$aTHE IMPACT OF PROMOTION AND ADVERTISING ON CHOICE OF FRUIT CATEGORY AND APPLE VARIETY: A LATENT-CLASS APPROACH
000021627 260__ $$c1999
000021627 269__ $$a1999
000021627 270__ $$mtrichards@asu.edu$$pRichards,   Timothy J.
000021627 300__ $$a15
000021627 336__ $$aConference Paper/ Presentation
000021627 446__ $$aEnglish
000021627 490__ $$aSelected Paper
000021627 520__ $$aThis study applies a latent class estimation technique to a panel of A.C. Nielsen fruit-consuming households to define price, advertising, and promotion responsiveness segments.  Ex post analysis of these segments finds significant demographic differences among them, suggesting that fruit-marketers should target their marketing activities in order to improve their efficiency.
000021627 650__ $$aDemand and Price Analysis
000021627 650__ $$aMarketing
000021627 6531_ $$aadvertising
000021627 6531_ $$aapple demand
000021627 6531_ $$alatent class analysis
000021627 6531_ $$asegmentation
000021627 700__ $$aRichards, Timothy J.
000021627 700__ $$aPatterson, Paul M.
000021627 8564_ $$s98017$$uhttp://ageconsearch.umn.edu/record/21627/files/sp99ri02.pdf
000021627 887__ $$ahttp://purl.umn.edu/21627
000021627 909CO $$ooai:ageconsearch.umn.edu:21627$$pGLOBAL_SET
000021627 912__ $$nMade available in DSpace on 2007-03-07T21:40:23Z (GMT). No. of bitstreams: 1
sp99ri02.pdf: 98017 bytes, checksum: b06066c375fd932b69844b7485bfdf47 (MD5)
  Previous issue date: 1999
000021627 982__ $$gAmerican Agricultural Economics Association>1999 Annual meeting, August 8-11, Nashville, TN
000021627 980__ $$a371