DOES BRANDED FOOD PRODUCT ADVERTISING HELP OR HURT FARMERS?

A two-stage model is developed to study food processing firms' brand advertising and its welfare effects on farmers in a duopsony/duoploy setting. In stage 1 firms compete to differentiate their products through brand advertising, and in stage 2 firms engage in quality competition. Farmers may benefit or lose form brand advertising under alternative market conditions.


Subject(s):
Issue Date:
1999
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/21582
Total Pages:
14
Series Statement:
Selected Paper




 Record created 2017-04-01, last modified 2017-12-06

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