CONSUMER PRICE AWARENESS IN FOOD SHOPPING: THE CASE OF QUANTITY SURCHARGES

Data from 54 grocery regions is on tuna sales, prices, and consumer demographics is used to examine why consumers purchase large sizes when unit prices are higher. Results strongly indicate that this is done on the mistaken belief that large sizes are always cheaper: buyers are not examining prices.


Issue Date:
1999
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/21512
Total Pages:
15
Series Statement:
Selected Paper




 Record created 2017-04-01, last modified 2017-08-24

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