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Abstract
In developed economies, food safety, animal welfare and the environment
have become relevant consumers’ concerns. We conducted several focus groups in two
Portuguese cities, Lisboa and Porto, in order to get participants perceptions and concerns
for these attributes, which are essentially credence attributes. This knowledge is critical for
the subsequent application of stated preference methods. It was also possible to estimate,
based on exercises of selection among different meats, and through a logit model, price
ranges that could be used in the definition of scenarios for choice experiments (stated
preference method).