Who is Drinking Wine in the United States? The Demographic and Socio-Economic Profile of U.S. Wine Consumers (1972-2012)

This article presents a historical, empirical, and econometric description of American wine consumers’ demographic and socioeconomic characteristics (1972-2012). By the application of a general demand model that specifies the years of change in the structure of wine consumption in the U.S., it is shown that the evolution of wine consumption in the U.S. between 1972 and 2012 has three distinct stages; a first stage of growing wine consumption, a second stage of decline of wine consumption, and a third stage of recovery and substantial growth of wine consumption. With a model identifying the demographic and socioeconomic profile of the average American wine consumer for those years, it was then discovered that wine used to be a product associated with higher income, higher education level consumers; and it is now described as a product consumed by the younger generation, married people, and women.

ifamr, ifama
Issue Date:
Nov 01 2015
Publication Type:
Journal Article
DOI and Other Identifiers:
(ISSN#:1559-2448) (Other)
Record Identifier:
PURL Identifier:
Published in:
International Food and Agribusiness Management Review, Volume 18, Issue 4
Page range:
Total Pages:
JEL Codes:
Q13; D1; D12
The IFAMR is published quarterly by the International Food and Agribusiness Management Association. For more information visit: www.ifama.org
Series Statement:
Volume 18
Issue 4

 Record created 2017-04-01, last modified 2018-02-02

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