How Agricultural Economists Increase the Value of Agribusiness Research

Historically, there has been declining cooperation between agribusiness firms and agricultural economists. In new product marketing research, firms' tend to conduct their own analyses, partially due to confidentiality, usually consisting of simple univariate or bivariate statistics such as chi-squared tests of independence. The primary objective of this paper is to demonstrate, through a case study, one way in which agricultural economists can add value to agribusiness firmsÂ’ research. Results from the econometric model offer a richer explanation of consumer behavior and may be more useful to agribusiness firms.


Issue Date:
2006
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/21102
Total Pages:
14
Series Statement:
Selected Paper 160603




 Record created 2017-04-01, last modified 2017-08-24

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