The article presents an analysis of regional differentiation activity of agricultural producers in applying for direct payments. In the national context, reference was made to the number of applications registered from 2004 to 2013, and also set out the reasons for the quantitative changes observed over the period. It was found that each year the number of applications registered by the ARiMR, at national and regional level decreases, and the main reason are structural changes. It was also noted that the pace and rate of change in the number of registered applications are similar for the country and individual regions. When analysing the activity of entities in applying for area payments large differences were found between areas that are the result of the development of agro-economic and social of particular parts of the country.