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Abstract
Supply Chain Management (SCM) is an integral approach of management where lots of beneficiaries work together
with their professional interest. Potatoes supply chain like other agricultural products in developed country like the
United Kingdom included some important beneficiaries. Interests are not same due to the nature of the professional
activity. In distribution systems in developed country always have problems to organise all beneficiaries. Some
beneficiaries are discriminated some are not their status as profitable either company or sole trader. In the study,
potato farmers of Northern Ireland produce potatoes and these potatoes supposed to be distributed directly to the
consumers. As the work in the capitalist society divided in many ways with profit motive, therefore there were many
intermediaries between producers and consumers who worked for distributing NI potato to the consumers. They were
related together with their own interest and goal. One beneficiary was not thinking about another beneficiary with any
kind of interest sacrifice. Finally farmers who were the main producers became discriminated with the price. This is
the main problem found in the study. Consumers also have no intention to know the life of farmers. If farmers’ society
is not survived in sustainable development way then the potatoes will not be cultivated. Therefore in potatoes farming
everybody in the society needs to make their attention for the right of the potatoes farmers of NI.