MEASURING THE EFFECTS OF NON-PRICE PROMOTION ON U.S. POULTRY MEAT PRODUCT EXPORTS
Jan, Man-Ser; Huang, Chung L.; Epperson, James E.
1998

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Abstract

A complete US poultry meat export demand system is estimated. A gradually switching dynamic advertising AIDS model is assessed to evaluate the effectiveness of non-price export promotions for US poultry meat products in major targeted international markets. The export demand elasticities are estimated and compared over time, and among regions/countries.

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Title MEASURING THE EFFECTS OF NON-PRICE PROMOTION ON U.S. POULTRY MEAT PRODUCT EXPORTS
Author(s) Jan, Man-Ser
Huang, Chung L.
Epperson, James E.
Subject(s)
Issue Date 1998
Publication Type Conference Paper/ Presentation
DOI and Other Identifiers 10.22004/ag.econ.20901
Record Identifier https://ageconsearch.umn.edu/record/20901
PURL Identifier http://purl.umn.edu/20901
Language English
Total Pages 12
Series Statement Selected Paper
Record Appears in Agricultural and Applied Economics Association (AAEA) > Agricultural and Applied Economics Association (AAEA) Conferences > 1998 Annual meeting, August 2-5, Salt Lake City, UT

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