ADVERTISING, STRUCTURAL CHANGE, AND U.S. NON-ALCOHOLIC BEVERAGE DEMAND

The dominant trend in U.S. non-alcoholic consumption over the past two decades has been a steady increase in soft-drink consumption, largely at the expense of milk and coffee and tea consumption. Our analysis suggests that the primary factors affecting this is that the price, advertising, and demographic elasticities estimated from the Rotterdam model are much smaller than the adjusted trend coefficients and the expenditure elasticities.


Issue Date:
1998
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/20885
Total Pages:
16
Series Statement:
Selected paper




 Record created 2017-04-01, last modified 2017-08-24

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