THE INDUSTRY HAS CHANGED, HAVE YOU? THE AGCO STORY
Pennington, G. Barton; Stegelin, Forrest E.; Turner, Steven C.
1998

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Abstract

AGCO Corporation is a success story in the agricultural machinery sector. Utilizing marketing strategies of out-sourcing, cross-over selling, and a full line of products, AGCO markets its own way. In 7 years, AGCO has 18 brands sold through 7,000 dealerships in 140 countries. Acquisition and consolidation powered the growth of AGCO using nontraditional buyout financing. Herein lies its real success.

Details

Title THE INDUSTRY HAS CHANGED, HAVE YOU? THE AGCO STORY
Author(s) Pennington, G. Barton
Stegelin, Forrest E.
Turner, Steven C.
Subject(s)
Issue Date 1998
Publication Type Conference Paper/ Presentation
DOI and Other Identifiers 10.22004/ag.econ.20829
Record Identifier https://ageconsearch.umn.edu/record/20829
PURL Identifier http://purl.umn.edu/20829
Language English
Total Pages 13
Series Statement Selected Paper
Record Appears in Agricultural and Applied Economics Association (AAEA) > Agricultural and Applied Economics Association (AAEA) Conferences > 1998 Annual meeting, August 2-5, Salt Lake City, UT

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