Differentiated Brand Marketing Strategy for China’s Conventional Aquatic Products

The volume of production and marketing of China’s conventional aquatic products is increasing. Compared with price of livestock and poultry products, price of conventional aquatic products is relatively low. Differentiated brand marketing for China’s conventional aquatic products is a key approach for increasing market demand for conventional aquatic products and increasing value of conventional aquatic products. The differentiated brand marketing is an inevitable trend of market development and also a powerful arm for market competition. China’s conventional aquatic products can take differentiated brand marketing strategies such as brand orientation, brand concept, brand culture, and place name brand, to better keep market competitive edge and increase economic benefits.


Subject(s):
Issue Date:
2015-06
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/208078
Published in:
Volume 07, Issue 06
Asian Agricultural Research
Page range:
13-20
Total Pages:
4




 Record created 2017-04-01, last modified 2017-08-28

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