High population growth and growing income lead to increasing demand for poultry products in Nigeria. The poultry industry has emerged as the most commercialized and fastest expanding segment in the animal husbandry subsector but still faces many problems. Private investment from foreign countries could help to facilitate this market. This paper reveals the opportunities and threats of a market entry for private investors based on a PESTEL analysis and a SWOT analysis.
Details
Title
The Poultry Market in Nigeria: Market Structures and Potential for Investment in the Market
Record Identifier
https://ageconsearch.umn.edu/record/207011
PURL Identifier
http://purl.umn.edu/207011
Published in
International Food and Agribusiness Management Review
Volume
18
Issue
A
Page Range
197 - 222
Total Pages
26
JEL Codes
O Q10
Note
The International Food and Agribusiness Management Review is published quarterly by the International Food and Agribusiness Management Association. www.ifama.org