Modeling the Relationship between Travelers’ Level of Satisfaction and Their Mode Choice Behavior using Ordinal Models

Travelers’ level of satisfaction is an important performance measure for transport service providers and a determinant of mode choice. However, its computation is not easy because of the complicated and unique characteristics of travelers. The traditional method of comparing yearly satisfaction percentages has been implemented in several places; however, it does not include the interrelationships between variables that determine satisfaction. This study estimates travelers’ level of satisfaction using an ordered logit model and then uses the results in a binary mode choice model. The results show that the level of satisfaction has a significant influence on the modal choice characteristics of travelers.


Subject(s):
Issue Date:
2008
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/206914
Published in:
Journal of the Transportation Research Forum, Volume 47, Number 2
Page range:
102-118
Total Pages:
17




 Record created 2017-04-01, last modified 2017-08-28

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)