Motor Carriers’ and Shippers’ Perceptions of the Carrier Choice Decision

This study investigates the perceived importance of 36 carrier selection variables to both motor carriers and shippers. The ranking discrepancies identified indicate that shippers and carriers do not classify certain motor carrier selection variables similarly. Fortunately, motor carrier perceptions have improved since the Abshire and Premeaux (1991) study. To enhance shipper satisfaction, carriers must emphasize the more important selection variables. Specifically, carriers need to focus on offering more flexible rates, respond effectively to emergency or unexpected situations, and provide information and services through a comprehensive, Web-enhanced, electronic-data-interchange.


Subject(s):
Issue Date:
2007
Publication Type:
Journal Article
Record Identifier:
http://ageconsearch.umn.edu/record/206891
PURL Identifier:
http://purl.umn.edu/206891
Published in:
Journal of the Transportation Research Forum, Volume 46, Number 3
Page range:
4-12
Total Pages:
9




 Record created 2017-04-01, last modified 2018-01-23

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