THEORETICAL AND EMPIRICAL CONSIDERATIONS OF ELICITING PREFERENCES AND MODEL ESTIMATION IN CONJOINT ANALYSIS

The theoretical underpinnings associated with eliciting consumer preferences and statistical properties of alternative models in conjoint analysis are examined. Results show that model selection makes little difference in the context of sign and significance of coefficients. However, results show that tobit is a better predictor of ordinal ranking relative to the probit model.


Issue Date:
2001
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/20680
Total Pages:
19
Series Statement:
Selected Paper




 Record created 2017-04-01, last modified 2017-08-24

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