An exploratory study using a discrete choice framework for time-use allocations is described. Instead of treating time use as continuous and dependent, it is treated as discrete and independent. By doing this, the restriction that the consumption bundle must lie on the boundary of the budget set can be enforced. Using responses collected from the 1996 travel survey for the San Francisco Bay Area, estimation of the model results is a good fit in terms of adjusted R2. This suggests that a discrete choice framework of time allocation to activities and travel is a worthwhile effort that certainly needs further investigation.