Consumer preferences for meat: self-service counter or service counter?

Many people view animal welfare standards in the agricultural industry as critical and some consumers would prefer to buy high welfare meat. In order to successfully introduce high welfare meat products onto the market, some important marketing decisions must be made. Due to limited shelf space, niche products like high welfare meat cannot be placed both at the self-service counter and at the service counter. In order to analyze where to place it best an online survey of 642 German consumers was conducted. By means of factor and cluster analyses, consumers’ animal welfare attitudes and their preference for a point of purchase were combined. The different target groups were combined using cross tabulation analysis. The results show that consumers in the target group show a more positive attitude to the service counter.


Editor(s):
Schiefer, Gerhard
Rickert, Ursula
Subject(s):
Issue Date:
2015-05
Publication Type:
Conference Paper/ Presentation
DOI and Other Identifiers:
ISSN 2194-511X (Other)
PURL Identifier:
http://purl.umn.edu/206232
Page range:
175-198
Total Pages:
24




 Record created 2017-04-01, last modified 2017-10-16

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