Impact of Chinese acquisition of a US Company on Consumer Willingness to Pay

In this study, we explore how the acquisition of Smithfield, the world’s larger pork producer, by a Chinese firm Shuanghui, on consumers’ WTP to meat product using experimental auctions. Our results indicate that the acquisition benefits Shuanghui in particular and other Chinese firms in general in terms of consumer’s willingness to pay. On the other firms, the general impacts on US firms might be negative, probably due to expected lower price or reduced perceived difference between domestic and imported meat products.


Issue Date:
2015
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/205811
Page range:
1-15
Total Pages:
15
JEL Codes:
JEL Codes: C91; D44; D12; F23; Q13
Series Statement:
Impact of Chinese acquisition of a US Company on Consumer Willingness to Pay
2069




 Record created 2017-04-01, last modified 2017-08-28

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