A CONTENT ANALYSIS OF SOURCE-MESSAGE HETEROGENEITY IN MASS MEDIA COVERAGE OF AGROBIOTECHNOLOGY
Marks, Leonie A.; Kalaitzandonakes, Nicholas G.; Zakharova, Lucy
2001

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Abstract

In this paper, we use content analysis to examine the use of sources by US and UK newspaper reporters from 1990 to 1999. Positive (benefit) or negative (risk) messages are correlated with the "source" type in order to determine the degree of source-message heterogeneity in media reporting of agrobiotechnology.

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Title A CONTENT ANALYSIS OF SOURCE-MESSAGE HETEROGENEITY IN MASS MEDIA COVERAGE OF AGROBIOTECHNOLOGY
Author(s) Marks, Leonie A.
Kalaitzandonakes, Nicholas G.
Zakharova, Lucy
Subject(s)
Issue Date 2001
Publication Type Conference Paper/ Presentation
DOI and Other Identifiers 10.22004/ag.econ.20555
Record Identifier https://ageconsearch.umn.edu/record/20555
PURL Identifier http://purl.umn.edu/20555
Language English
Total Pages 15
Series Statement Selected Paper
Record Appears in Agricultural and Applied Economics Association (AAEA) > Agricultural and Applied Economics Association (AAEA) Conferences > 2001 Annual meeting, August 5-8, Chicago, IL

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