STRATEGIE ROZWOJU PRZEDSIĘBIORSTW PRZETWÓRSTWA OWOCOWO-WARZYWNEGO Z WIELKOPOLSKI

The aim of the paper is to present the results of the inquiry research concerning companies’ development strategies conducted between 2010 and 2014 on 32 enterprises processing fruits and vegetables operating in Wielkopolska. The study group was selected in purposive sampling and they were units NACE 15.3 sector. The research proves that companies highly evaluate their own sources of competitive advantage. In the opinion of the majority of the inquired, there exist good conditions for quality advantage as well as reaching technological and product specialization. In turn, there lacks possibility to improve the market share and reduce production costs. The investigated entrepreneurs indicated strengths of competitors, among which the most important were access to resources and production diversification.


Variant title:
DEVELOPMENT STRATEGIES OF COMPANIES PROCESSING FRUITS AND VEGATABLES FROM WIELKOPOLSKA
Subject(s):
Issue Date:
2014
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/205468
Published in:
2014
Number 6
Roczniki (Annals)




 Record created 2017-04-01, last modified 2018-01-21

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