The paper elaborates on the characterization and assessment of the American experience in the use of commodity promotion to increase the efficiency of the producers and processors of pork and competitiveness of the sector and attempt to present recommendations for the pork meat sector in Poland. Competitiveness of the pork sector is determined, inter alia, by the joint actions of pork producers and processors in the range of generic promotional activities. For the assessment of the pork meat sector in Poland, currently surviving structural crisis it seems important to know the experiences of other countries in this regard. Experience commodity promotion programs in the U.S. have confirmed as their economic efficiency and to ensure the development of this sector and stabilize producers’ incomes