Ensuring high quality and safety of food has become one of the priorities of the Common Agricultural Policy pursued both at the level of the European Union and individual Member States, including Poland. Consequently, among the measures in the Rural Development Programme for 2007-2013 was Measure 133 ‘Information and promotion activities’ designed to make consumers aware of the specificity of high-quality food products and to point out the benefits of consuming them. Its goal was to increase the demand for agricultural products and foodstuffs covered by food quality schemes and to broaden consumers’ knowledge of both the quality mechanisms and the advantages of the products covered by them. The article presents the results of a multidimensional analysis of financial support, which reveal the level of activity of agricultural producer groups in various Member States in procuring funds under Measure 133.