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At the spice market very popular are spices mixes. Rationality of their consumption raises questions, mainly related to their composition. The aim of the study was to evaluate the consumers behavior on their market with regard to the rationality of the consumption. The survey wasconducted using a questionnaire directed to 100 spice mixes consumers. Results of research are shown as a percentage of responses. The questions in the questionnaire related to the spice mixtures, their form, characteristics affecting the purchase, place of purchase, frequency, product assortment and issues associated with their consumption associated with their consumption. Ready to use, purpose and simple access determined the choice of a particular spice mixes. Spices mixes properties were determined by the respondents as the organoleptic characteristics such as taste, odor, flavor. 71% of respondents selected mixes for specific dishes, during purchase paying attention to their composition (65%). The place of purchase were mainly supermarket, the kinds of spices mixesassortment were rich and less diverse manufacturers/brands. It was found the lack of a rational look at the consumption of mixes – NaCl and other ingredients content.


Variant title:
THE RATIONALITY OF CONSUMPTION AND THE CONSUMERS CHOICE OF SPICE MIXES
Subject(s):
Issue Date:
2014
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/205176
Published in:
2014
Number 4
Roczniki (Annals)




 Record created 2017-04-01, last modified 2017-08-28

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