@article{Pennings:20389,
      author = {Pennings, Joost M.E. and Isengildina, Olga and Irwin,  Scott H. and Good, Darrel L.},
      title = {{THE IMPACT OF MARKETING ADVISORY SERVICE RECOMMENDATIONS  ON PRODUCERS' MARKETING DECISIONS}},
      series = {Selected Paper},
      pages = {24},
      year = {2004},
}