000020389 001__ 20389
000020389 005__ 20170824054522.0
000020389 037__ $$a377-2016-21014
000020389 041__ $$aen
000020389 245__ $$aTHE IMPACT OF MARKETING ADVISORY SERVICE RECOMMENDATIONS ON PRODUCERS' MARKETING DECISIONS
000020389 260__ $$c2004
000020389 269__ $$a2004
000020389 270__ $$mjmpennin@uiuc.edu$$pPennings, Joost M.E.
000020389 270__ $$molga123@uiuc.edu$$pIsengildina,   Olga
000020389 270__ $$msirwin@uiuc.edu$$pIrwin,   Scott H.
000020389 270__ $$md-good@uiuc.edu$$pGood,   Darrel L.
000020389 300__ $$a24
000020389 336__ $$aConference Paper/ Presentation
000020389 446__ $$aEnglish
000020389 490__ $$aSelected Paper
000020389 520__ $$aTo date, there is only fragmented and anecdotal information about the impact of the recommendations of market advisory services (MAS) on producers'’ decision-making. A conceptual framework is developed in which, among others, producers’' risk attitudes and risk perceptions; producers’' perceptions about MAS performance and delivery; and match between the MAS and the producer’s' marketing philosophy are hypothesized to influence the impact of MAS on producers’' marketing decisions. Data from 656 U.S. producers were used and the impact of MAS on producers'’ marketing decisions was tested using an ordered probit model. The empirical results reveal that not only the perceived MAS performance, but also the way in which MAS recommendations are delivered, and the match between MAS and producer'’s marketing philosophy are important factors explaining the impact of MAS recommendations.
000020389 650__ $$aMarketing
000020389 700__ $$aPennings, Joost M.E.
000020389 700__ $$aIsengildina, Olga
000020389 700__ $$aIrwin, Scott H.
000020389 700__ $$aGood, Darrel L.
000020389 8564_ $$s193997$$uhttp://ageconsearch.umn.edu/record/20389/files/sp04pe04.pdf
000020389 887__ $$ahttp://purl.umn.edu/20389
000020389 909CO $$ooai:ageconsearch.umn.edu:20389$$qGLOBAL_SET
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  Previous issue date: 2004
000020389 982__ $$gAmerican Agricultural Economics Association>2004 Annual meeting, August 1-4, Denver, CO
000020389 980__ $$a377