DZIEDZICTWO KULINARNE ELEMENTEM PRZEWAGI RYNKOWEJ W OFERCIE GOSPODARSTW AGROTURYSTYCZNYCH

Regional cuisine is an important factor for tourists to choose a holiday destination. On rural areas, local culinary heritage gives a chance to develop local entrepreneurship and also to preserve local culture. Local culinary products can help the agritourism farms to build qualitative competitive advantage of the offered product. One of the possibilities to promotion and to reach a wider range of consumers is participation in Europena Network of Regional Culinary Heritage. The aim of the study was to present culinary heritage as a tourism attraction, especially with particular emphasis on the possibility to gain competitive advantage. The results of the examination indicate that in 2013 only 48 agritourism farms used the logo of Europena Network of Regional Culinary Heritage.


Variant title:
CULINARY HERITAGE AS AN ELEMENT OF MARKET ADVANTAGE IN AGRITOURISM BUSINESS
Subject(s):
Issue Date:
2014
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/201569
Published in:
2014
Number 2
Roczniki (Annals)




 Record created 2017-04-01, last modified 2017-08-28

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)