Willingness-to-Accept and Willingness-to-Pay for GM and Non-GM Food: UK Consumers

Our research elicited UK consumers¡¯ willingness-to-accept (WTA) discount in exchange for giving up non-GM food and willingness-to-pay (WTP) premium to purchase non-GM food. Eliciting only WTP does not provide sufficient information for determining substitutability between GM and non-GM food. Results indicate that there is a strong demand for non-GM food in the UK, but a non-negligible segment expressed their willingness to substitute non-GM food with GM version either without discount (12 %) or with discounts (34 %). This result suggests that there is an economic incentive for food industry in Europe to offer GM food to consumers.


Issue Date:
2004
Publication Type:
Conference Paper/ Presentation
Record Identifier:
http://ageconsearch.umn.edu/record/20138
PURL Identifier:
http://purl.umn.edu/20138
Total Pages:
25
Series Statement:
Selected Paper




 Record created 2017-04-01, last modified 2018-01-22

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