000200114 001__ 200114 000200114 005__ 20180716172107.0 000200114 0247_ $$2Other$$aISSN – 1405 – 9282 000200114 037__ $$a1345-2016-104381 000200114 037__ $$a1345-2016-104550 000200114 041__ $$aes 000200114 245__ $$aCARACTERIZACIÓN DEL CONSUMIDOR DE PRODUCTOS ORGÁNICOS EN LA CIUDAD DE TOLUCA, MÉX. 000200114 246__ $$aCharacterization of Organic Consumer Products in the City of Toluca, Mexico 000200114 260__ $$c2015-03 000200114 269__ $$a2015-03 000200114 300__ $$a10 000200114 336__ $$aJournal Article 000200114 490__ $$aREVISTA MEXICANA DE AGRONEGOCIOS 000200114 490__ $$aVol. 36 000200114 520__ $$aAt the organic market Mexico is a major producer, but among the population the consumption represents only the 15%, and only 5% of this products are marketed as organic product (OP) while the remaining 10% of products are marketed as conventional. The sale point is another reason offered for the low and rare consumption, such as the low investment by producers for the dissemination and identification of the organic concept and the benefits that this products provides. Since the OP marketing plans has shown an endogenous development and the exportation demand of this products has grown, this study aims to determine the characteristics of the organic product consumers at Toluca City, Mex., by the analysis of surveys results. The research was carried out in three stages: 1) Documentary research, 2) Implementation survey, 3) Analysis of the results. From January to March 2011, 386 surveys were applied to typified the ultimate consumer of OP, which brought the following characteristics: consumer age between 24 to 35 years, the decision to buy depends on the females with a higher educational, employees and a socioeconomic level C+, the consumption trend shows 44%, the variables that affect consumption are: the product is really expensive, the lack of benefits and that is hard to find it in the market, whereas they are preferred because they are considered healthy and fresh products, the recognition is based on the packaging and the certification seal, the consumers spends between $ 200.00-$ 500.00. 000200114 542__ $$fLicense granted by Alfredo Aguilar V. (aaguilar@ual.mx) on 2015-03-19 (GMT): <center> <h2> Deposit Agreement </h2> </center> I represent that I am the creator of the digital material identified herein (“Work”). I represent that the work is original and that I either own all rights of copyright or have the right to deposit the copy in a digital archive such as AgEcon Search. I represent that in regard to any non-original material included in the Work I have secured written permission of the copyright owner (s) for this use or believe this use is allowed by law. I further represent that I have included all appropriate credits and attributions. I hereby grant the Regents of the University of Minnesota (“University”), through AgEcon Search, a non-exclusive right to access, reproduce, and distribute the Work, in whole or in part, for the purposes of security, preservation, and perpetual access. I grant the University a limited, non-exclusive right to make derivative works for the purpose of migrating the Work to other media or formats in order to preserve access to the Work. I do not transfer or intend to transfer any right of copyright or other intellectual property to the University. If the Deposit Agreement is executed by the Author�s Representative, the Representative shall separately execute the following representation: I represent that I am authorized by the Author to execute this Deposit Agreement on behalf of the Author. 000200114 650__ $$aAgribusiness 000200114 6531_ $$aOrganic commodity 000200114 6531_ $$aconsumer 000200114 6531_ $$amarket niche 000200114 6531_ $$atyping 000200114 6531_ $$apurchasing power. 000200114 700__ $$aDíaz Víquez, Antonio 000200114 700__ $$aPérez Hernández, Amalia 000200114 700__ $$aHernández Ávila, Jesús 000200114 773__ $$dJanuary-June 2015$$jVolume 36$$kJanuary-June 2015$$o1187$$q1178$$tRevista Mexicana de Agronegocios 000200114 8564_ $$s322837$$uhttp://ageconsearch.umn.edu/record/200114/files/3.%20D_az%20Viquez_UAEM.pdf 000200114 887__ $$ahttp://purl.umn.edu/200114 000200114 909CO $$ooai:ageconsearch.umn.edu:200114$$pGLOBAL_SET 000200114 912__ $$nSubmitted by Alfredo Aguilar V. (aaguilar@ual.mx) on 2015-03-19 No. of bitstreams: 1 3. Díaz Viquez_UAEM.pdf: 322837 bytes, checksum: 0fca5a7e2bfdfdefa1c31d9766f5ddbc (MD5) 000200114 912__ $$nMade available in DSpace on 2015-03-19 (GMT). No. of bitstreams: 1 3. Díaz Viquez_UAEM.pdf: 322837 bytes, checksum: 0fca5a7e2bfdfdefa1c31d9766f5ddbc (MD5) Previous issue date: 2015-03 000200114 982__ $$gRevista Mexicana de Agronegocios>Volume 36, January-June 2015 000200114 980__ $$a1345