000200114 001__ 200114
000200114 005__ 20180716172107.0
000200114 0247_ $$2Other$$aISSN – 1405 – 9282
000200114 037__ $$a1345-2016-104381
000200114 037__ $$a1345-2016-104550
000200114 041__ $$aes
000200114 245__ $$aCARACTERIZACIÓN DEL CONSUMIDOR DE PRODUCTOS ORGÁNICOS EN LA CIUDAD DE TOLUCA, MÉX.
000200114 246__ $$aCharacterization of Organic Consumer Products in the City of Toluca, Mexico
000200114 260__ $$c2015-03
000200114 269__ $$a2015-03
000200114 300__ $$a10
000200114 336__ $$aJournal Article
000200114 490__ $$aREVISTA MEXICANA DE AGRONEGOCIOS
000200114 490__ $$aVol. 36
000200114 520__ $$aAt the organic market Mexico is a major producer, but among the population the consumption represents only the 15%, and only 5% of this products are marketed as organic product (OP) while the remaining 10% of products are marketed as conventional. The sale point is another reason offered for the low and rare consumption, such as the low investment by producers for the dissemination and identification of the organic concept and the benefits that this products provides.
Since the OP marketing plans has shown an endogenous development and the exportation
demand of this products has grown, this study aims to determine the characteristics of the organic product consumers at Toluca City, Mex., by the analysis of surveys results. The research was carried out in three stages: 1) Documentary research, 2) Implementation survey, 3) Analysis of the results.
From January to March 2011, 386 surveys were applied to typified the ultimate consumer of
OP, which brought the following characteristics: consumer age between 24 to 35 years, the decision to buy depends on the females with a higher educational, employees and a socioeconomic level C+, the consumption trend shows 44%, the variables that affect consumption are: the product is really expensive, the lack of benefits and that is hard to find it in the market, whereas they are preferred because they are considered healthy and fresh products, the recognition is based on the packaging and the certification seal, the consumers spends between $ 200.00-$ 500.00.
000200114 542__ $$fLicense granted by Alfredo  Aguilar V. (aaguilar@ual.mx) on 2015-03-19 (GMT):

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000200114 650__ $$aAgribusiness
000200114 6531_ $$aOrganic commodity
000200114 6531_ $$aconsumer
000200114 6531_ $$amarket niche
000200114 6531_ $$atyping
000200114 6531_ $$apurchasing power.
000200114 700__ $$aDíaz Víquez, Antonio
000200114 700__ $$aPérez Hernández, Amalia
000200114 700__ $$aHernández Ávila, Jesús
000200114 773__ $$dJanuary-June 2015$$jVolume 36$$kJanuary-June 2015$$o1187$$q1178$$tRevista Mexicana de Agronegocios
000200114 8564_ $$s322837$$uhttp://ageconsearch.umn.edu/record/200114/files/3.%20D_az%20Viquez_UAEM.pdf
000200114 887__ $$ahttp://purl.umn.edu/200114
000200114 909CO $$ooai:ageconsearch.umn.edu:200114$$pGLOBAL_SET
000200114 912__ $$nSubmitted by Alfredo  Aguilar V. (aaguilar@ual.mx) on 2015-03-19
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  Previous issue date: 2015-03
000200114 982__ $$gRevista Mexicana de Agronegocios>Volume 36, January-June 2015
000200114 980__ $$a1345