This paper develops and estimates an econometric model for children's consumption of the Pyramid Group foods using the Continuing Survey of Food Intake by Individuals (CSFII) for the years 1994-96, 1998. This analysis is accomplished using a Tobit model (censored dependent variable) and by appropriately incorporating the survey design characteristics. Results of the regression analysis indicate that participation in the WIC program significantly affects the consumption patterns of children, for certain types of Pyramid Group foods. After controlling for other factors, WIC children consumed more milk, fruit and whole grain and less of added sugar than the group of eligible nonparticipating children.