AN APPLICATION OF CHOICE MODELING TO MEASURE U.S. CONSUMER PREFERENCES FOR GENETICALLY MODIFIED FOODS

Food biotechnology promises to deliver a wide range of enhanced consumer benefits. This study models consumer's willingness to trade-off the potential risks of GM foods with the possibility of extracting significant benefits. It estimates the marginal effects and relationships between product characteristics and consumer attributes on acceptance of GM foods.


Issue Date:
2004
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/19964
Total Pages:
25
Series Statement:
Selected Paper




 Record created 2017-04-01, last modified 2017-08-24

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