000199357 001__ 199357
000199357 005__ 20180123000105.0
000199357 0247_ $$2Other$$aDOI: 10.5836/ijam/2013-01-04
000199357 037__ $$a1029-2016-82267
000199357 037__ $$a1029-2016-82369
000199357 041__ $$aen
000199357 245__ $$aMarket driven innovation and entrepreneurial behaviour: The strategic value of a market orientation in primary agriculture
000199357 260__ $$c2013-10
000199357 269__ $$a2013-10
000199357 270__ $$meric.micheels@usask.ca$$pMicheels,   Eric T
000199357 300__ $$a9
000199357 336__ $$aJournal Article
000199357 520__ $$aThis paper examines the strategic value of a market orientation using concepts from the resource based view of the firm.  We show that a market orientation can be a strategic resource as it is heterogeneous, imperfectly mobile, and is imperfectly substitutable.  Using examples from both small-scale and large-scale production agriculture, we show how a market orientation can contribute to the awareness and implementation of new processes to improve performance.  The paper concludes with a brief discussion of market orientation and firm strategy, along with a discussion of managerial implications and calls for future research.
000199357 542__ $$fLicense granted by Martyn Warren (editor.ijam@gmail.com) on 2015-03-10T11:35:58Z (GMT):

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000199357 650__ $$aFarm Management
000199357 650__ $$aMarketing
000199357 6531_ $$aAgriculture
000199357 6531_ $$aEntrepreneurship
000199357 6531_ $$aFarmers
000199357 6531_ $$aInnovation
000199357 6531_ $$aMarket Orientation
000199357 6531_ $$aResource Based View.
000199357 700__ $$aMicheels, Eric T
000199357 700__ $$aGow, Hamish R
000199357 773__ $$dOctober 2013$$jVolume 03$$kNumber 1$$o29$$q21$$tInternational Journal of Agricultural Management
000199357 8564_ $$s813386$$uhttp://ageconsearch.umn.edu/record/199357/files/21_Micheels-Gow.pdf
000199357 887__ $$ahttp://purl.umn.edu/199357
000199357 909CO $$ooai:ageconsearch.umn.edu:199357$$pGLOBAL_SET
000199357 912__ $$nSubmitted by Martyn Warren (editor.ijam@gmail.com) on 2015-03-10T11:39:03Z
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  Previous issue date: 2013-10
000199357 982__ $$gInternational Journal of Agricultural Management>Volume 03, Number 1, October 2013
000199357 980__ $$a1029