Communicating environmental performance: qualitative study on the perspectives of the Nordic wood industry

The purpose of this study is to explore how companies in the Finnish, Swedish and Norwegian wood products value-chains currently employ environmental performance measures (EPMs) in their communication and to study the existence of strategic element in the use of EPMs. The primary data for this study was collected by conducting 41 thematic interviews in 2011 in the three countries and was analyzed using theory-driven thematization. According to our results the most important EPMs in this context are forest certificates and the key stakeholders targeted are customers, suppliers and environmental authorities.

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Journal Article
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Scandinavian Forest Economics: Proceedings of the Biennial Meeting of the Scandinavian Society of Forest Economics
2012, Number 44
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 Record created 2017-04-01, last modified 2018-01-23

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