Willingness to pay for P.D.O. certification: an empirical investigation

The purpose of this paper is to investigate consumer preferences and estimate their willingness to pay (WTP) for P.D.O. (Protected Designation of Origin) certification. The original contribution of this analysis is the evidence provided on regional differences among consumers in their evaluations. We interpret this result as the higher level of information available to consumers that live in the production region of the food product in question, thus giving less value to P.D.O. certification. The product that this study focuses on is Italian P.D.O. Fontina cheese. In order to conduct the study, we collected original data that we analyze through the conjoint analysis technique.


Editor(s):
Schiefer, Gerhard
Rickert, Ursula
Issue Date:
2014-07
Publication Type:
Journal Article
DOI and Other Identifiers:
ISSN 1869-6945 (Other)
PURL Identifier:
http://purl.umn.edu/198767
Published in:
International Journal on Food System Dynamics, Volume 05, Number 1
Page range:
11-22
Total Pages:
12
JEL Codes:
D12; Q18; C38




 Record created 2017-04-01, last modified 2017-08-28

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